Tom Brady grew up in the Bay Area, so it makes sense that he’d be a Warriors fan. He is also an Under Armour endorser, so it made perfect sense that he’d want to show a little love for the apparel manufacturer’s new line of Steph Curry’s signature shoe.

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But in keeping with his amusing Facebook presence, Brady took an interesting route to letting the world know how he was taking in Game 6 of the NBA Finals on Thursday. The Patriots superstar posted a point-of-view photo of himself watching the contest from his TV room — with his feet not only clad in Curry’s shoes, but with the same “fire” emoji drawn on that Curry had shown off earlier.

It can’t be a coincidence that a conch is placed ever so noticeably on the table in the center of the shot. Rather, it’s a callback to a video Brady posted on Facebook at the start of the offseason, in which he used the shell to “summon” his receivers for workouts.

Unfortunately, there’s no sign of the health-conscious quarterback’s $200 cookbook. But, given how widely derided Curry’s new shoes have been, just the sight of them was enough to cause plenty of online snickers. In fact, some noted the resemblance of Thursday’s Facebook post to one from November that playfully featured Brady’s infamous fondness for UGGs.

Others pointed out that, given Brady is 38 and a father of three, his photo does nothing to dispel the notion that the Curry 2 Low “Chef” sneakers are actually ultra-bland “dad shoes.” On the other hand, if potential purchasers now are convinced that buying the sneakers will not only help them hit the deepest of threes but also win Super Bowls and marry Brazilian supermodels, Under Armour probably won’t complain.

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